Hello.
I'm Brett.
I've spent my career at top Tech and Entertainment companies launching full-funnel brand & product marketing campaigns, building & leading high-functioning teams, producing content & live events, and much more. I thrive in highly matrixed organizations where cross-functional diplomacy and influence is essential for success.
I have years of experience managing people, and excel at mentoring & coaching team members so they always feel like they are learning and growing.
I am comfortable in scrappy startup environments and large corporate structures alike, and aim to build systemic, enduring solutions to address business needs and challenges.
In my most recent role with Meta I have worked on scaled global campaigns for Facebook, Instagram, WhatsApp, Quest, and our suite of AI glasses.
Skillset Highlights
PROGRAM MANAGEMENT
I am deeply knowledgeable about how work gets made across many different project types and have been recognized for building enduring systems and processes that have horizontal business impact
Operational Excellence & Team Leadership
I am skilled at leading high-performing teams while managing flagship portfolios with big-ticket budgets. I shift teams from reactive execution to proactive efficiency by designing holistic operational frameworks, creative support models, and centralized systems that protect creative integrity while driving measurable business value
CAMPAIGN & CREATIVE Development
I have years of experience developing and launching complex full-funnel marketing campaigns - from establishing foundational business strategy through creative development, execution, and delivery
AGENCY & VENDOR MANAGEMENT
Much of my work is done in partnership with world-class agencies and vendors and I’m adept at sourcing, onboarding, and managing these partners. I am keenly aware of the elements necessary for successful long term partnerships including how to provide constructive course-correcting feedback
C-Suite Diplomacy & Stakeholder Alignment
I have the presence, influence, and diplomacy required to navigate complex organizations, and regularly lead highly scrutinized initiatives through checkpoints with VP and C-Suite stakeholders
IN-HOUSE AGENCY EXPERIENCE
Most recently I’ve been in a lead role on Creative X, Meta’s internal marketing creative agency. This role required me to operate in both client and agency-side capacities depending on the project, and inherently positioned me at the center of campaign activities beginning to end